A business card can serve as a useful introduction to potential customers, however it cannot offer a complete picture of the products and services you offer through your business.
A website offers a presence which says you really exist and hence validates your business.
Potential customers come to website for specific information about you and your business. They want to know:
- How long have you been in business? (experience)
- What do your current customers think of your products or services? (testimonials)
- What are your specific areas of competence or expertise?
- You should be able to describe what you are offering or what you do in very concise ways.
- How do I contact or locate your business?
- Do you have images of your products or services?
- What information do you provide that is of benefit to me? (perhaps a blog…)
Things to Avoid
- Jack of all Trades – focus on your areas of core expertise – the top three is a good rule of thumb.
- Don’t put up an “under construction” notice on your website. While your website may be “under construction”, you do not want potential customers to think you are not ready to do business with them.
- Don’t dump on the competition – stay positive – accent the positive aspects of your business.
- It should be easy to find the information on your website – avoid being all show and no go.
- Make sure you have a call to action on your website – if you don’t encourage customer engagement it may not happen.
What about Social Media?
Social media is an excellent adjunct to your website, however the website should always remain at the core of your online presence. In particular, Facebook and Twitter can help you to promote your business and maintain contact with your clientele.